After 22 years, I have resigned form JWT.

After 22 years at JWT, I have decided to resign from the agency.

These have been 22 extra-ordinary years. In an extra-ordinary agency. One that dared recruit a Frenchman in its ‘so British’ graduate program. One that dared send me to set up an office behind the fallen  Berlin wall, making me its youngest CEO at 25. One that trusted me to run that agency.
And if that wasn’t enough adventures, an agency that then allowed me to return to London to set up digital@jwt

Continuing in the same vein by trusting me with a great brand around the world, Rolex. To finally give me the keys of its Paris flagship.

It took an extraordinary agency, with extraordinary talents to keep me 22 years. I leave a Paris office that has energy, a new creative track record on fabulous clients, and a strong new business stream. But most importantly I leave great people. A team. I wish them all the best, they deserve it.

Because it took an extraordinary proposal to lure me away. I will announce early January the proposal I was excited to accept. One that you will see just cannot be refused. Proof  extraordinary agencies make fantastic springboards.

I will continue my term in my role as President of the AACC to support and defend the agency world, until the new election in June.

Posted via email from #think: Freddie's posterous

Après 22ans, je quitte JWT.

Après 22 Ans chez JWT, j’ai décidé de démissionner de mon poste pour accepter un nouveau poste qui sera annoncé en Janvier 2013.

J‘ai passé 22 années extraordinaires dans une agence extraordinaire. De mes débuts dans une agence pourtant si Anglaise à Londres. Une agence qui m’a donné la chance d’ouvrir son bureau de  Varsovie faisant de moi son plus jeune CEO, à l’âge de 25 ans.

Une agence qui a fait continuer l’aventure en me demandant de créer digital@jwt en Europe.
Plus récemment j’ai eu la chance de piloter la communication de marques extraordinaires comme Rolex avant de reprendre les reines de l’agenceParisienne.

22 ans sans un seul regret, je laisse aujourd’hui un JWT Paris qui a retrouvé son énergie, qui a démontré ses capacités créatives et qui gagne de nouveaux clients, 3 pour le seul mois de Décembre.

En Janvier j’annoncerai la proposition que j’ai acceptée, une proposition qui ne se refuse pas tant elle est passionnante.  J’ai toujours dit que les bonnes agences font des bons tremplins, ma nouvelle vie en sera la preuve.

Je remercie en partant l’équipe de l’agence qui m’a soutenue et aidée. Mes patrons et mentors dans le monde JWT mais aussi tous les talents de JWT Paris. Je leur souhaite tout le succès qu’ils méritent.

Je continuerai à défendre et soutenir le monde des agences en tant que Président de l’AACC. Et ceci jusqu’aux nouvelles élections de Juin 2013.

Posted via email from #think: Freddie's posterous

2013 in 2 minutes: this is what we'll see next year (video) #trends

Here is the top 10 trends from JWT Intelligence

 here to read the Executive Summary and here to purchase the report.

Posted via email from #think: Freddie's posterous

when mannequins start to recognize your face, retail takes a turn #digitalretail

<script src="http://player.ooyala.com/player.js?embedCode=40ZXUzNzpxPfIW5amFZtBNPGrX70ZHPi...[popOutButtonVisible]=FALSE"></script>

Posted via email from #think: Freddie's posterous

Forget about the user. Just buy the audience. #video #parody

That's just what most people ssem to think happens. "Let's make a viral video" I hear too many times. "We'll put them on the web". And the pollution starts. Or not because unlike what this video parody shows...if it's not good, it's not shared http://youtu.be/tIwH7ptHCWc

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One giant break for mankind.Merci Felix #stratos #breakfromgravity

For a few days now we've been waiting for Felix and his redbull stratos to take the highest and fastest jump ever. From the stratosphere to break the sound barrier. So while he waits for the right conditions kitkat decided to send him a comforting chocolate break from earth in a balloon. Nice, fun, cheeky. Yes brands can be just like that. More please!
See the footage here

Posted via email from #think: Freddie's posterous

Now this is going to #buzz. Babies rock group

I'd happily put a bet that this new ad is going to go round the web. It's got babies, it's cute (a little too cute maybe), and it's got great music.

Come on Eillen, remember? 

Cow&Gate has a little fun, and so do we.

Enjoy

Posted via email from #think: Freddie's posterous