vendredi 23 avril 2010
vendredi 16 avril 2010
would you accept a job that kills 50 a day, see if they did in this incredible campaign of hidden cameras.
so what's behind 'are you amped'? Well you'll soon discover in the first video in this incredible antismoking campaign. The idea? Would you take a job in a company that kills, how many would you be ok killing, how would you handle the PR? Real interviews, and hidden camera capturing reactions of the participants to discover here. Do you have what it takes to take one of these jobs? See what they said here:
would you kill 50 americans an hour
say an article was published saying your product could potentially kill 1billion people, what could you do with that?
your company kills people, how about changing the company name?
and now, how this was made...
lundi 12 avril 2010
digital natives, it's not virtual. Demonstration from a 2 year old baby...
Action speaks louder than words, we're often reminded, this video of a 2 year old is worth a 1000 words. So I won't give you that, just two learnings before you click
first there is nothing virtual about digital, it's not just enterd our life, it's become second nature. So much so that a 2 year old with no training is close to fluent. Imagine what this will mean for this kid in real life. She'll expect the same experience wherever she is...second that technology is only good, when you don't even think about it. Probably one of the biggest skills of Apple. It's not jus tabout design, not just about technologyn simply about enjoying it by forgetting it's even there.
vendredi 9 avril 2010
incroyable spot Nike: le retour de Tiger par son père
quand nous Français aurons nous le culot de nous montrer de cette manière? Voici le père de Tiger Woods lui posant des questions dans le spot Nike.
Une belle leçon de nos amis Americains et surtout, un belle leçon pour les sponsors qui oublient trop souvent que les stars sont humaines avec leurs qualités et leur défauts. Et que quelque soit le chèque, les défauts sont toujours là. Nous continuons pourtant à voir les sponsors s'envoler et fuir leur 'partenaire' au moindre scandale que la presse people s'émerveille à trouver. Le merveilleux royaume du politiquement correct mélangé à celui du corporate...
Bravo. Tout simplement.
jeudi 8 avril 2010
one story, 5 different ways to tell it. See the new Philips extravaganza. Just great!
This is the new campaign for Philips. It's not just big films made with RSA, it's a great new idea to demonstrate how their new screen is true to cinema. So discover 5 different films made by different directors, but all using the same exact text.
Wish I did that!
http://www.youtube.com/philipscinematv?x=video/home/the_hunt and now the link to the site to see the five films:
www.cinema.philips.com enjoy.
mercredi 7 avril 2010
just bought a damien hirst for free. @hirstdamien 's most desired pieces to come
Here is a Damien Hirst piece that won't tell the size of your wallet, for it is free (plus shipping obviously). At last modern art that does not just tell your friends you've got more money than them. One that will probably show how desireable his art is, since this time it will really be one that anyone could (in principle) get.
Art and the web, great things to come, and a good reason to get a new source of interest in what he will do this year, everyday of this year. Can't wait...
I offered a free wall in Paris, what will you give for one?
your twitter show, just made for you, pure joy! UT Uniqlo
Here is the latest campaign for Uniqlo, and as always it's fun, engaging, beautiful and makes technology simple.
This is done with Twitter only which means the pictures are limited, but why not try facebook and twitter next time, seems the show would become that much more enjoyable! check it out just here: http://www.uniqlo.com/utweet/mardi 6 avril 2010
does the Ipad blend? They've done it... l'ipad au blender
proove me your blender works, well this time it's prooved by blending nothing else but the Ipad we've all craved for.
It drew tears in my eyes.
hear your animals speak, in plain english. the next App revolution. courtesy @ldupin
It isn't totally for real as this video released on April fool would have it. Still...
So if you want to see how else people played with April fool's, check this link for more: http://blog.viadeo.com/fr/poissons-avril-high-tech/2010/04/05/ courtesy @ldupin Frederic WincklerCEO JWT Paris
twitter: @lefreddie
blog: lefreddie.posterous.com
Adweek's 2009 Global Agency of the Year.This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
vendredi 2 avril 2010
#think, your computer has more power than the first roclet to reach the moon. incredible proof
great new campaign for Sony Vaio, it's a little long at the start but worth the time. Think about it: your computer has more computing power than the rocket that first reached the moon. So Sony prooves it by getting students to fly a rocket with the help of their new VAio.
Makes you think after all, what do we do with all that power? For most people ppt slides (sometimes animated ...) excel spreadsheets... Come on you can do better! Frederic WincklerCEO JWT Paris
twitter: @lefreddie
blog: lefreddie.posterous.com
Adweek's 2009 Global Agency of the Year.This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
