Give us more interactive billboards like this!

Please please please!

Fun, interactive, surprising, and worth talking about, here is a billboard that knows how to catch people's interest.

Efficient yes but by capturing people's imagination.

Bravo to Andrew from Breakfast. Those of you who were at HyperIsland conferences in Paris (or in JWT Paris) would have met him.

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AXE radical change: Kiefer Sutherland and the woman that petrified him.

Who is your Susan Glenn?

You know that girl that obsessed you so much you never dared talk to her.

Come on be honest.

From a brand that promised you an orgy of women ready to tear your clothes apart, this new commercial is surprisingly…honest. 

You could say it's honest not just from a brand but from a man… and from Mr 24 hours even more.

A radical change…and one that delivers an insight the hard way, but beautifully written. 

Can we break the fear with a little Axe? They seems to think so.

So come on who is your Susan Glenn?

Enjoy:

I have to say that AXE has been taking a good break away from orgyland, and giving us very fresh new work. See the previous campaign here, silver at Cannes. 

http://lefreddie.posterous.com/insight-gone-wild-does-the-new-axe-campaign-p

Funny how I posted a film yesterday with celebrities giving you the name of their favorite teacher. 

http://lefreddie.posterous.com/when-a-prime-minister-appears-in-an-adthey-ra

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When a prime minister appears in an ad.They rarely come that simple.

Great ads have a fabulous truth and simplicity about them. So impressive was the ad that even the then prime minister Tony Blair agreed to appear.

Here is one I remembered today. No idea why. But I can't resist posting it.

It's a recruitment campaign for teachers in England in 1997. 

Because yes great teachers make a difference. Something we should remember these days…

Enjoy.

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Chaos,water melons and clocks.The origins of creativity

Insights arrive when you less expect them

When the solution arrives, it feels like a revelation

Ever felt this? Jonah Lehrer and moments of inisghts

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