mardi 18 décembre 2012

After 22 years, I have resigned form JWT.

After 22 years at JWT, I have decided to resign from the agency.

These have been 22 extra-ordinary years. In an extra-ordinary agency. One that dared recruit a Frenchman in its ‘so British’ graduate program. One that dared send me to set up an office behind the fallen  Berlin wall, making me its youngest CEO at 25. One that trusted me to run that agency.
And if that wasn’t enough adventures, an agency that then allowed me to return to London to set up digital@jwt

Continuing in the same vein by trusting me with a great brand around the world, Rolex. To finally give me the keys of its Paris flagship.

It took an extraordinary agency, with extraordinary talents to keep me 22 years. I leave a Paris office that has energy, a new creative track record on fabulous clients, and a strong new business stream. But most importantly I leave great people. A team. I wish them all the best, they deserve it.

Because it took an extraordinary proposal to lure me away. I will announce early January the proposal I was excited to accept. One that you will see just cannot be refused. Proof  extraordinary agencies make fantastic springboards.

I will continue my term in my role as President of the AACC to support and defend the agency world, until the new election in June.

Posted via email from #think: Freddie's posterous

Après 22ans, je quitte JWT.

Après 22 Ans chez JWT, j’ai décidé de démissionner de mon poste pour accepter un nouveau poste qui sera annoncé en Janvier 2013.

J‘ai passé 22 années extraordinaires dans une agence extraordinaire. De mes débuts dans une agence pourtant si Anglaise à Londres. Une agence qui m’a donné la chance d’ouvrir son bureau de  Varsovie faisant de moi son plus jeune CEO, à l’âge de 25 ans.

Une agence qui a fait continuer l’aventure en me demandant de créer digital@jwt en Europe.
Plus récemment j’ai eu la chance de piloter la communication de marques extraordinaires comme Rolex avant de reprendre les reines de l’agenceParisienne.

22 ans sans un seul regret, je laisse aujourd’hui un JWT Paris qui a retrouvé son énergie, qui a démontré ses capacités créatives et qui gagne de nouveaux clients, 3 pour le seul mois de Décembre.

En Janvier j’annoncerai la proposition que j’ai acceptée, une proposition qui ne se refuse pas tant elle est passionnante.  J’ai toujours dit que les bonnes agences font des bons tremplins, ma nouvelle vie en sera la preuve.

Je remercie en partant l’équipe de l’agence qui m’a soutenue et aidée. Mes patrons et mentors dans le monde JWT mais aussi tous les talents de JWT Paris. Je leur souhaite tout le succès qu’ils méritent.

Je continuerai à défendre et soutenir le monde des agences en tant que Président de l’AACC. Et ceci jusqu’aux nouvelles élections de Juin 2013.

Posted via email from #think: Freddie's posterous

lundi 10 décembre 2012

2013 in 2 minutes: this is what we'll see next year (video) #trends

Here is the top 10 trends from JWT Intelligence
 here to read the Executive Summary and here to purchase the report.

Posted via email from #think: Freddie's posterous

lundi 5 novembre 2012

Forget about the user. Just buy the audience. #video #parody

That's just what most people ssem to think happens. "Let's make a viral video" I hear too many times. "We'll put them on the web". And the pollution starts. Or not because unlike what this video parody shows...if it's not good, it's not shared http://youtu.be/tIwH7ptHCWc

Posted via email from #think: Freddie's posterous

dimanche 14 octobre 2012

One giant break for mankind.Merci Felix #stratos #breakfromgravity

For a few days now we've been waiting for Felix and his redbull stratos to take the highest and fastest jump ever. From the stratosphere to break the sound barrier. So while he waits for the right conditions kitkat decided to send him a comforting chocolate break from earth in a balloon. Nice, fun, cheeky. Yes brands can be just like that. More please!
See the footage here

Posted via email from #think: Freddie's posterous

mardi 9 octobre 2012

Now this is going to #buzz. Babies rock group

I'd happily put a bet that this new ad is going to go round the web. It's got babies, it's cute (a little too cute maybe), and it's got great music.
Come on Eillen, remember? 
Cow&Gate has a little fun, and so do we.
Enjoy

Posted via email from #think: Freddie's posterous

jeudi 27 septembre 2012

Explore the Ocean with Google earth. Yes we can.

Yes you can really diving in the Ocean. Dive from your desk, your bed or wherever else you fancy!
It's a start, not all perfect, but still a fabulous idea, see it here with Sylvia Earl
Where is this taking us next?

Posted via email from #think: Freddie's posterous

jeudi 20 septembre 2012

Heineken and James Bond. Great new film

Who ever sai big films were over? Another great film from Heineken. Find the James Bond heroes inside, but more importantly enjoy this beautiful film shot by Matthijs van Heijningen. http://t.co/F2ypjNwL

Posted via email from #think: Freddie's posterous

mercredi 29 août 2012

Wild Old Spice tries its first interactive video.

Well Old Spice surprises us again. Thank god. It's wild, it's complete nonsense, and a joy to watch.
But more than that it continues as an interactive piece. Press keyboard keys and do it yourself. If you don't Terry will shout at you 'boring, get out'. Try H and N and then any other one. 

A few things spring to mind when looking at this: 
Old Spice is good proof that you don't need to be dull, but right the contrary to sell a product that's easy to switch…
But more than that Old Spice shows how the advertising language of a campaign can transform over time. Because let's face it: there is not one idea all the time, it's the same values constantly reinvented. 
So enjoy this new madness:

Posted via email from #think: Freddie's posterous

jeudi 19 juillet 2012

Give us more interactive billboards like this!

Please please please!
Fun, interactive, surprising, and worth talking about, here is a billboard that knows how to catch people's interest.
Efficient yes but by capturing people's imagination.
Bravo to Andrew from Breakfast. Those of you who were at HyperIsland conferences in Paris (or in JWT Paris) would have met him.

Posted via email from #think: Freddie's posterous

vendredi 13 juillet 2012

AXE radical change: Kiefer Sutherland and the woman that petrified him.

Who is your Susan Glenn?
You know that girl that obsessed you so much you never dared talk to her.
Come on be honest.
From a brand that promised you an orgy of women ready to tear your clothes apart, this new commercial is surprisingly…honest. 
You could say it's honest not just from a brand but from a man… and from Mr 24 hours even more.

A radical change…and one that delivers an insight the hard way, but beautifully written. 
Can we break the fear with a little Axe? They seems to think so.
So come on who is your Susan Glenn?
Enjoy:

I have to say that AXE has been taking a good break away from orgyland, and giving us very fresh new work. See the previous campaign here, silver at Cannes. 

Funny how I posted a film yesterday with celebrities giving you the name of their favorite teacher. 

Posted via email from #think: Freddie's posterous

jeudi 12 juillet 2012

When a prime minister appears in an ad.They rarely come that simple.

Great ads have a fabulous truth and simplicity about them. So impressive was the ad that even the then prime minister Tony Blair agreed to appear.
Here is one I remembered today. No idea why. But I can't resist posting it.
It's a recruitment campaign for teachers in England in 1997. 

Because yes great teachers make a difference. Something we should remember these days…

Enjoy.

Posted via email from #think: Freddie's posterous

vendredi 6 juillet 2012

Chaos,water melons and clocks.The origins of creativity

Insights arrive when you less expect them
When the solution arrives, it feels like a revelation
Ever felt this? Jonah Lehrer and moments of inisghts

Posted via email from #think: Freddie's posterous

vendredi 22 juin 2012

Private jokes. Ad world on ad world

.New zealand creativity. Nice piece of writing from Cannes

Posted via email from #think: Freddie's posterous

mercredi 16 mai 2012

TR: WINCKLER/FREDERIC MR 22MAY CDG GVA

Frédéric Winckler
CEO

T. +33 1 41 05 80 60 • M. +33 6 73 87 41 67
JWT Paris • 88 avenue Charles de Gaulle • 92522 Neuilly-sur-Seine cedex | France

De :
<Belkhirat>, Sabine <sabine.belkhirat@jwt.com>
À : Freddie Winckler <freddie.winckler@jwt.com>
Objet : TR: WINCKLER/FREDERIC MR 22MAY CDG GVA

Frédéric,

Les billets pour Genève sont réservés, j’ai noté les horaires dans ton agenda si tu veux les communiquer à Mathieu Lehanneur.

Merci.

Sabine

Sabine Belkhirat

PA to Frédéric Winckler and Claude Chaffiotte

JWT Paris

88 avenue Charles de Gaulle

92200 Neuilly S/Seine

office : +33 (0) 1 41 05 80 60

sabine.belkhirat@jwt.com

De : Ag.LT Paris Grande Armée Tourisme CWT-PAR [mailto:ag.ltparis.grandearmeetourisme@carlsonwagonlit.fr]
Envoyé : mercredi 16 mai 2012 15:36
À : Belkhirat, Sabine
Objet : WINCKLER/FREDERIC MR 22MAY CDG GVA

WINCKLER/FREDERIC MR 22MAY CDG GVA

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Posted via email from #think: Freddie's posterous