Don’t you like it when someone make the effort to amaze you? I do. And I have to say this blew my mind. And I’m pleased to see that the music business has been doing a lot of that latelly, from Cassius and their fantastic phone app, to Arcade Fire on their interactive video taking you back where you grew up. And now this japanese group takes it one step further, mashing up content from all your social networks. Here is a link to play, enjoy and click during the video. Simply beautiful, inventive and worth the 3 minutes of Japanese rock - a first for me ;)) Beautifully produced and a great experience, enjoy it here, thanks to @gdevilloutreys for sharing this. http://sour-mirror.jp/index.html
vendredi 10 décembre 2010
dimanche 5 décembre 2010
Three commandments from Steve Jobs, a video worth playing every morning #usguys #jwtfr
Three lessons from the Master Steve Jobs, from a speech given at Stanford University. Three good reasons do do this better, and three reasons to remain a free man or woman.
Not just inspiring, worth reminding yourself everyday before starting work...
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
Not just inspiring, worth reminding yourself everyday before starting work...
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
vendredi 3 décembre 2010
If you see one video today, see this one. I hope it gets to you. BEAUTIFUL!
Have you seen the world’s first viral letter? Or first viral love video I should say. Made by someone who did not want to send it directly to his girlfriend, but wanted her to get it via the power of the web, and people making the web. A few hundred thousand views letter she finally got it! Watch the video it’s simply fan-tastic! 
See what will happen in 2011 right now. 10 top trends in video. #jwtfr
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
jeudi 2 décembre 2010
Well that's life in HD, when Nokia gets it, we love it! More Youtube possibilities
So they’ve got it at Nokia!! Mind you I would say that since the agency that produced the film is a really amazing agency called JWTParis ;)) So how does it work? Well go to the player on youtube below and switch between normal and hd and discover what a phone with a HD camera can let you see, and how much better life is like that!! A film shot by the director of the DuckSauce clip ‘Barbara Streisand’, a must see if you haven’t done that yet. Link below.
Or the film in HD version And Duck Sauce
Or the film in HD version And Duck Sauce
Influencers and Advocates. Why they are different and why you need to know it #usguys
Influencers, Advocates. Are they the same, are they different? Does it matter? A couple of nights ago I found myself entangled into a tweetbattle with a few of the #usguys crew. Tom Cristian Sylvain all of us debating in 140 characters the differences or not between these two groups.
Cristian came back to the subject with a post yesterday ( http://cristiangonzales.tumblr.com/post/2060584924/the-influence-of-advocates ), and I thought I would give you a point of view of this subject. Why bother? Well because there are fundamental differences I feel between both, and that the success of digital activities. INFLUENCERS Let’s start with influencers. Its best definition would be: people with influence. A easy cop out? No straight logic. Now influence, what would that be? Another definition: the ability to drive people into action. Ability, to drive people to action. Each word ahs its importance here. Ability first because it’s not just about talking, it about knowing how to talk. To know when to talk. On twitter for example, when you talk has a great impact on if people will be listening:
So it’s not just about talking it’s having the ability for your message to get people’s attention and to get a reaction. Ghandi, JFK, Martin Luther King were great influencers with incredible ability. Their best equivalent today would probably sadly not be politicial, but more likelly the one and only Steve Jobs. Journalists and some bloggers (who never call themselves influencial...) like the sartorialist, but also celebrities who have become the key influencers for luxury brands. To drive: yes influencers are in the driving seat. They decide what people are going to want next. See how luxury brands have been using celebrity: the it bag become it because it’s been worn, and seen worn by just a few people. Our digital world is filled with web celebrities who might not be know to the large public but drive influence. Staying in the luxury world see the sartorialist, or Garance Doré for example.
Important here is not so much the number of followers, although for them to really have influence it will ultimately be important, but the amount of ‘ear and eye ‘ that they get: how much people listen to them and the combined force of followers they get. To action: yes because ultimately that is how an influencer needs to get measured. And gets measured. What he does builds action. Whatever it is from revolutions to clicks to opinion. An influencer only is one ONLY because he get people to do, think or believe something. This now is old, but I think is the ultimate demonstration of one influencer managed to influence other influencers to want to influence... Remember this?
So in today’s world influencers are a little like supreme beings, because they are a media to themselves. And you’ll find that a lot of people are now turning this into a business. In a clumsy way very often : I cannot stand to meet people calling themselves ‘influential bloggers’. It’s a little like Kate Moss. I’m not sure she would describe herself as a beautiful model... When you are people know.
Check out these people: www.ctzar.com An entrepreneur has built a very smart group of influencers that he enrols when they want to in helping launch new projects. Well run, and smart. And now for ADVOCATES
a person who speaks or writes in support or defense of a person, cause, etc. (usually fol. by of ): an advocate of peace.
Cristian came back to the subject with a post yesterday ( http://cristiangonzales.tumblr.com/post/2060584924/the-influence-of-advocates ), and I thought I would give you a point of view of this subject. Why bother? Well because there are fundamental differences I feel between both, and that the success of digital activities. INFLUENCERS Let’s start with influencers. Its best definition would be: people with influence. A easy cop out? No straight logic. Now influence, what would that be? Another definition: the ability to drive people into action. Ability, to drive people to action. Each word ahs its importance here. Ability first because it’s not just about talking, it about knowing how to talk. To know when to talk. On twitter for example, when you talk has a great impact on if people will be listening:
So it’s not just about talking it’s having the ability for your message to get people’s attention and to get a reaction. Ghandi, JFK, Martin Luther King were great influencers with incredible ability. Their best equivalent today would probably sadly not be politicial, but more likelly the one and only Steve Jobs. Journalists and some bloggers (who never call themselves influencial...) like the sartorialist, but also celebrities who have become the key influencers for luxury brands. To drive: yes influencers are in the driving seat. They decide what people are going to want next. See how luxury brands have been using celebrity: the it bag become it because it’s been worn, and seen worn by just a few people. Our digital world is filled with web celebrities who might not be know to the large public but drive influence. Staying in the luxury world see the sartorialist, or Garance Doré for example.
Important here is not so much the number of followers, although for them to really have influence it will ultimately be important, but the amount of ‘ear and eye ‘ that they get: how much people listen to them and the combined force of followers they get. To action: yes because ultimately that is how an influencer needs to get measured. And gets measured. What he does builds action. Whatever it is from revolutions to clicks to opinion. An influencer only is one ONLY because he get people to do, think or believe something. This now is old, but I think is the ultimate demonstration of one influencer managed to influence other influencers to want to influence... Remember this?
So in today’s world influencers are a little like supreme beings, because they are a media to themselves. And you’ll find that a lot of people are now turning this into a business. In a clumsy way very often : I cannot stand to meet people calling themselves ‘influential bloggers’. It’s a little like Kate Moss. I’m not sure she would describe herself as a beautiful model... When you are people know.
Check out these people: www.ctzar.com An entrepreneur has built a very smart group of influencers that he enrols when they want to in helping launch new projects. Well run, and smart. And now for ADVOCATES
a person who speaks or writes in support or defense of a person, cause, etc. (usually fol. by of ): an advocate of peace.
Notice that there is no notion of influence at the heart here. It’s about having an interest in supporting, or destroying something. That vested interest might be money or not, just passion or hate. What is very new here is that advocates have been given tools to influence. For example the H&M case from last Xmas in NYC when they were caught throwing clothes away, or Domino’s Pizza’s now famous ‘cardboard’ reaction. In fact advocates start to have influence when put into groups when 1+1+2+3+1+2 starts to equal millions. These are the users of the like and share button which are their new weapons. They don’t necessarilly have a blog and rarely are seen in people magazines but today their point of view gets influence by combining. So advocates have found the way to get power, and in that sense everyone advocating has the ability to become for a short time an influencer. So to conclude, while everyone courts influencers, that they remain a key part of any marketing plan, often actually with a dollar or now euro ticket attached to it, the decade we are entering is the decade of advocates. Because we all have a like button, because the most powerful advertising is one your agency cannot buy. A little like always really, but only at the power of the web:
For another view, see Mr Brian Solis here:
http://www.briansolis.com/2010/08/please-repeat-influence-is-not-popularity/
For another view, see Mr Brian Solis here:http://www.briansolis.com/2010/08/please-repeat-influence-is-not-popularity/
From digital to real amazement: H&m gets into spectacular projections
I wish I had been there: see the H@M projection for the launch of their new store (courtesy @clachaf )
And for those who had not seen it the RL 4D experience (courtesy @annedoizy ):
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
And for those who had not seen it the RL 4D experience (courtesy @annedoizy ):
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
Inscription à :
Articles (Atom)
