Social media in a store, beyond the lovelly image, an insightful article:
http://www.briansolis.com/2010/11/the-rise-of-the-social-consumer/ Next is a post from the late adguy;))) Alex Boguski. Reviewing consumer power. Because as he says we are the most powerful force, bigger than any corporations. See him give his view of the adworld and why he said goodbye to 15million dollars in the video on the hompage here: http://fearlessrevolution.com/ Then for a few lessons, here is one that shows for me when social media does not work. People pretending success, but lacking reality and a purpose:social media instead of promotions:
http://www.adweek.com/aw/content_display/news/e3i1c1499752deb3a608788007617303c72?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ftop-news+%28Adweek.com+-+Top+News%29 So to finish a post from Cristian about ‘true’ a thought started in our #usguys Twitter conversations.
http://cristiangonzales.tumblr.com/post/1454081565/why-brands-should-aim-for-true-not-truth
http://www.briansolis.com/2010/11/the-rise-of-the-social-consumer/ Next is a post from the late adguy;))) Alex Boguski. Reviewing consumer power. Because as he says we are the most powerful force, bigger than any corporations. See him give his view of the adworld and why he said goodbye to 15million dollars in the video on the hompage here: http://fearlessrevolution.com/ Then for a few lessons, here is one that shows for me when social media does not work. People pretending success, but lacking reality and a purpose:social media instead of promotions:
http://www.adweek.com/aw/content_display/news/e3i1c1499752deb3a608788007617303c72?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ftop-news+%28Adweek.com+-+Top+News%29 So to finish a post from Cristian about ‘true’ a thought started in our #usguys Twitter conversations.
http://cristiangonzales.tumblr.com/post/1454081565/why-brands-should-aim-for-true-not-truth
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