Twitter, Podium or Network? Here is the question asked this week end from the team at #usguys. But what is the question really?
As rational human being are we trying to really decide what twitter is for? Posing or networking?
As emotional animals are we opposing two different kinds: the famous striking a pose and the punter blabbing online? Interestingly Google always has the answer? And what is it: well see these two images, they come in first place for podium and network:
or 
Well thanks very much, I now have to choose between looking silly in a shiny white suit, or talking inhuman.
Funny isn’t it because that’s exactly how people who do not know the web describe us “geeks” on social networks: a choice between fake stars wanting to pose, or idiots wasting time with unknown people. So which are we on Twitter. Well, I’m glad to say that we’re a little of both... Network because that’s when Twitter is interesting: when you connect with people you don’t know at first, people next door, or on the other side of the world Podium because in fact you are only interesting to these millions if you are on a podium. Any podium, but twitter, asks you to define what you’re bringing to the party. Some call it personal branding, I prefer personality. And likewise, you only really connect to people who are on a podium themselves. Best at bringing info, best at bringing jokes, best at debating, best at marketing, best at making you feel good, best at nasty, best at whatever you fancy. Doesn’t matter what but that’s what people who are engaged on Twitter, those that have gone above 5 tweets, and 20 followers. They have decided what they’ll be best at. But all of this has a nuance, and important one. I for one hat the two words used. Network and podium. Network implies you are here to get something out of people, in a business way. That you spend time with people who spend time getting some business or favour out of you. So millions of shiny white suits trying to get business out of each other does make for a scene you want to spend much time with. Instead I look at it as new relationships with personalities. Relationships because twitter will never work if you’re aggressively trying ot make money out of it. See the twelpforce case below. Social media is not a cash register. It might get you there in the end, but it’s never the starting line. On twitter you get a chance, but it’s up to you to earn the relationship, it’s up to you to define a personality that’s interesting, useful, engaging. Do that and you’ll find thousands ready to do exactly the same.
As rational human being are we trying to really decide what twitter is for? Posing or networking?
As emotional animals are we opposing two different kinds: the famous striking a pose and the punter blabbing online? Interestingly Google always has the answer? And what is it: well see these two images, they come in first place for podium and network:
or Well thanks very much, I now have to choose between looking silly in a shiny white suit, or talking inhuman.Funny isn’t it because that’s exactly how people who do not know the web describe us “geeks” on social networks: a choice between fake stars wanting to pose, or idiots wasting time with unknown people. So which are we on Twitter. Well, I’m glad to say that we’re a little of both... Network because that’s when Twitter is interesting: when you connect with people you don’t know at first, people next door, or on the other side of the world Podium because in fact you are only interesting to these millions if you are on a podium. Any podium, but twitter, asks you to define what you’re bringing to the party. Some call it personal branding, I prefer personality. And likewise, you only really connect to people who are on a podium themselves. Best at bringing info, best at bringing jokes, best at debating, best at marketing, best at making you feel good, best at nasty, best at whatever you fancy. Doesn’t matter what but that’s what people who are engaged on Twitter, those that have gone above 5 tweets, and 20 followers. They have decided what they’ll be best at. But all of this has a nuance, and important one. I for one hat the two words used. Network and podium. Network implies you are here to get something out of people, in a business way. That you spend time with people who spend time getting some business or favour out of you. So millions of shiny white suits trying to get business out of each other does make for a scene you want to spend much time with. Instead I look at it as new relationships with personalities. Relationships because twitter will never work if you’re aggressively trying ot make money out of it. See the twelpforce case below. Social media is not a cash register. It might get you there in the end, but it’s never the starting line. On twitter you get a chance, but it’s up to you to earn the relationship, it’s up to you to define a personality that’s interesting, useful, engaging. Do that and you’ll find thousands ready to do exactly the same.
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