Insight gone wild. Does the new Axe campaign prove that women rule?

Well, the Axe campaign takes a new turn. Away from 'get into a thousand pants in a second'. And into a good dose of insights into couples.Or a good dose of insights of what a modern man's life really has become…

And the result is this incredibly well written campaign. Listen to every word, it's been a long time since you've heard anything like it. And wait for every punchline. Just great.

But in fact reflecting on this… isn't it just a demonstration that afterall it's the women who rule today…

Enjoy while you can:

Brainy girl:

High maintenance girl:

Sporty girl:

Flirty girl:

Party girl:

Posted via email from #think: Freddie's posterous