A refreshing and very funny advertisement showing that the key to getting your public to act is finding what really motivates them...
mardi 26 janvier 2010
are naked offices are good for humanity? A new kind of friday clothing... #bud
jeudi 21 janvier 2010
jeudi 14 janvier 2010
the secret behind colours on facebook updates
have you wondered what these colours on the facebook updates were? Black, red, yellow, and even violet with blue spots...
I just found out and it's not what I thought... moods I imagined. So black would be bad mood, red furious, etc . We spent an entire envening at a dinner last week figuring it out. Well it's not quite that.In fact it all started as a group of ladies decided to tell us all what colour underwear they were wearing... and quickly caught up to make about half of status updates on groups I'm following. Just another proof that a buzz can become a mass phenomenon, and that it isn't always what you might have thought. I'm only surprised now that now lingerie brand caught up on the phenomenon!
mercredi 13 janvier 2010
10 Musts for Marketing to Women on Facebook
10 Musts for Marketing to Women on Facebook
Brette Borow is the President and Founder of Girls Guide To, the “ladies only” guide to life, and spends most of her days engaging with the community’s over 140,000 members.
There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook (
) is the place to be.
Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough. Facebook has done a great job of giving marketers a powerful tool with its Pages product, but like most things in life, it comes down to execution. To help, here is a list of 10 tips for marketing to women on Facebook.
1. Quality Counts
The first thing I tell marketers, whether it’s a Fortune 500 company or a friend launching an online jewelry site, is to remember that women are bombarded by marketing messages all day, every day. On the surface, Facebook is no different than the “real world” –- constantly being pitched to and spammed is annoying. The main difference between Facebook and the “real world” is that on Facebook, fans can “hide” your marketing message much more easily than they can avoid the billboard on the way to work. As a result, you are going to have to try your best to connect with them. On Facebook, quality rises to the top more often than not.
2. Create an Emotional Connection
So quality rises to the top, but what does that mean? For starters lets take a look at what Dove has done on Facebook. Dove is one of the few brands that seems to grasp the fact that on Facebook, content really is queen and that brands must deliberately create an emotional connection with their fans. This is a great strategy to emulate because in order to reach women on Facebook, you are going to have to connect with them by providing content that women can relate to. Something that ignites a reaction like “Wow, that’s me!” will encourage women not only to respond to your messages, but actually remember them. Making an emotional connection is one of the best ways to motivate women to use your brand or service.
3. Provide Utility
Utility should be synonymous with your brand. It will allow you to create a relationship with your fans. Create a series of posts that your fans can look forward to on a daily or weekly basis — something they will feel a real connection to and will teach them something they can use. If you run a fashion web site, for example, provide a piece of advice from a designer every Friday –- it will make it much harder for your fans to block your updates if they have something to look forward to.
4. Give Fans a Voice
Women like to be heard. Stand out from the crowd and engage us. By creating a two-way conversation, you are personalizing your brand and making it one that can be trusted.
Your Facebook Page is also one of the best “focus groups” on the web. Not sure if you should add a product to your line? Trying to decide which functionality to add to your iPhone app? Just ask your fans. A great example of this type of interaction is H&M. They are constantly asking their fans what pieces they want to buy, what they would pay and what they want H&M to carry. This type of feedback is invaluable and brings the fan into the overall experience. Women can share their thoughts, and you can enjoy the free insight you’re receiving straight from your target consumer.
5. Listen!
Not only do we like to be heard, we also like to know we’re actually being listened to. If a fan posts a question on your page, answer it. If she compliments your brand, thank her. And if she complains about it, address her concerns and reassure her that you’re working on fixing it. This is a great way to build trust and showcase the great customer service and support your company offers.
6. Complement Her Life, Don’t Complicate It
If you’re doing a giveaway, running a great promotion or launching a new product, you need to keep the process simple. Cosmopolitan Magazine, for example, constantly offers giveaways and discounts, but always do it in a clear and simple way. The lesson here is not to overthink your promotions. Your fans will look forward to the next time your brand has something new and exciting to share, as long as taking advantage of the offer is relatively pain-free.
7. Don’t Be Redundant
Unlike Twitter, where most people are following a plethora of people and information is passing by at lightning speed, Facebook has a tendency to draw attention to “spammy posts.” Facebook users do not want to see the same message posted multiple times in their feed. So if you’re promoting something through your Fan Page be sure to reword it and provide additional value before you post it a second time.
8. Keep the Shopping Experience Seamless
You need to remember that women tend to be the CPOs (Chief Purchasing Officers) in their households, and that they tend to ask friends for advice about brands and products. Women are more than happy to share a good deal when they find one.
The Limited was one of the first brands to really grasp that Facebook represents a huge opportunity to reach their CPOs. They have started to embed actual retail offers into their newsfeed. But unlike other brands, they do not drive their traffic off of Facebook. Instead, their feed stories open up into widgets on Facebook that can handle the entire transaction right there. This clever use of technology is a prime example of ways that brands need to think outside of the box to reach their social shoppers.
9. Remember: She’s a Social Shopper
Women also tend not to be shy about sharing their distaste about a brand or product or talking about their poor experience, so never take advantage of your fans. The last thing you want is your target demographic badmouthing your brand on a viral platform like Facebook.
Keep your offers and processes clear and honest and always respond to feedback and criticism.
10. Keep Your Fans in the Loop
Fill your fans in on the positive but don’t be afraid to address the negative. As we all know, the web is transparent. Allow it to work in your favor. Just launched a new Android (
) app? Let your fans be the first to know. Just got nominated for 6 Grammy Awards and want to share it with the world? Then do what Lady Gaga did and let your fans know the moment you find out. In a transparent world, you can share your news with your fans, and the sooner the better.
Last but not least, if your company is experiencing difficulties like supply shortage or a down web site, be the first to let your customers know. Be upfront and straightforward. Your honesty will speak volumes about your brand.
More Facebook resources from Mashable
- HOW TO: Build Your Personal Brand on Facebook
- Facebook Pages vs Facebook Groups: What’s the Difference?
- Why Facebook’s Privacy Changes are Detrimental to Users
- HOW TO: Integrate Facebook With Your Blog
- HOW TO: Manage a Facebook Group
via mashable.com
the top 100 social brands ranking. And surprises...
The Vitrue 100: Top Social Brands of 2009
The Vitrue 100 of 2009
1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
6. iTunes
7. Wii
8. Apple
9. Xbox
10. Nike
11. Starbucks
12. NFL
13. PlayStation
14. Adidas
15. BlackBerry
16. Sony
17. Mercedes
18. Microsoft
19. Samsung
20. BMW
21. Nintendo
22. Best Buy
23. ESPN
24. Ford
25. Honda
26. Ferrari
27. Gucci
28. Nokia
29. Major League Baseball
30. Dell
31. Coca-Cola
32. CBS
33. ABC
34. iPod
35. Mac
36. Turner
37. Nissan
38. Toyota
39. eBay
40. Amazon
41. Victoria’s Secret
42. Nutella
43. NASCAR
44. Disneyland
45. Audi
46. NHL
47. Red Bull
48. Verizon
49. Intel
50. Subway
51. Hewlett-Packard
52. Puma
53. Kia
54. Fox News
55. Porsche
56. Jeep
57. Dodge
58. Pandora
59. Walmart
60. Zappos
61. Suzuki
62. McDonald’s
63. Krystal
64. T-Mobile
65. Skittles
66. KFC
67. Volkswagen
68. NBC
69. Sprint
70. Pixar
71. Motorola
72. IKEA
73. Pepsi
74. Cisco
75. REI
76. LG
77. AT&T
78. Converse
79. The Gap
80. Chevrolet
81. Louis Vuitton
82. Toys”R”Us
83. H&M
84. Philips
85. General Motors
86. Pringles
87. Visa
88. Prada
89. Panasonic
90. IBM
91. VH1
92. Hulu
93. Oracle
94. Burberry
95. SEGA
96. Sears
97. Avon
98. Jet Blue
99. Lacoste
100. Comcast
We are excited to release our second annual ranking of the most social brands, The Vitrue 100. 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.
Adoption of social media by marketers has also followed suit, as eMarketer cites the percentage of the Fortune 500 not using social media has dropped dramatically - from 43% now to only 9%.
Forrester is also stating that social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009).
So what does all this mean as we head into 2010? Marketers are adding social as a foundation into the marketing mix and need the infrastructure to manage their increasingly robust presences. TV spots are now tagged out with Facebook URLs instead of corporate web sites and point-of-sale call to actions now direct you to fan them on Facebook or follow them on Twitter.
Marketers get that social works. So with this in mind we established The Vitrue 100 to help bring credibility and clarity to this emerging space. The Vitrue 100 helps provide the industry with overall trends. We issue the list to highlight the most social brands and help demonstrate the value of social media marketing.
Some thoughts on this year’s list:
Overall provocative mix of blue chip brands – cross category from CPG to auto to electronics to retail
iPhone still reigns supreme, second year in a row as the most buzzed about brand on the social web
Game consoles dominate the top of the list Wii #7, Xbox#9, PlayStation #13, Nintendo #21
Biggest gainer this year was Adidas, also NBA, Nike, MLB, Nissan, Victoria’s Secret, HP, KFC all made impressive gains, check out The Vitrue 100 from 2008 here
Luxury brands on the list this year with good representation – Gucci #27, Louis Vuitton #81, Prada #88 and Burberry #94
Media brands make up 8% of list – CNN #3, MTV #4, ESPN #23, CBS #32, ABC #33, Turner #36, Fox News #56, NBC #68 – perhaps illustrating our socialization of their content
Cosmetic brands under represented missing outside of Avon at #97 as well as travel brands as jet Blue was the only airline to make this year’s list
Sport brands make sense to be so prominent too as people are very passionate NBA #5, NFL #12, MLB #29, NASCAR #43, NHL #46
Restaurants also make sense – people talk about where they want to eat – Subway #50, McDonald’s #62, Krystal #63, KFC #66
Automotive vertical well represented – Mercedes #17, BMW #20, Ford #24, Honda #25, Ferrari #27, Toyota #38, Audi #45, Kia #53, Porsche #55, Jeep #56, Dodge #57, Suzuki#61, Volkswagen #67, Chevrolet #80, GM #85
Take a look and let us know what you think.
Methodology The Vitrue 100 is the result of Vitrue’s daily analysis of over 2,000 popular brands on the social web.
On July 1, 2009, we refined the SMI’s algorithm in our continual efforts to reflect the the social web. See more details here> http://vitrue.com/smi/
The Vitrue SMI report is an easy to understand measurement of a brand’s online conversations. Based on our patent-pending technology, index scores are comprised of various online conversations from status updates to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.
We derive the Vitrue SMI by reviewing popular social media sites. We update the Vitrue SMI once daily. Our sample set represents different dimensions of social interactivity:
Social Networking - general sharing
Video Sharing - high engagement of viewing time and authenticity of dimension
Status Updates - aka Micro-Blogs; key influencers who chatter and actively push content
Photo Sharing - social meta data
Blogs - general blogsphere, commentary mentions
The index numbers are not intended to be used in absolute terms; rather, they provide a numerical basis to compare the social media prominence of two or more terms. We frequently update the algorithm based on changes in usage patterns, overall traffic and social network results.
The changing world of online conversations results in significant movements up and down for brands. The Vitrue 100 was determined by averaging the SMI scores for each brand across each day in December 2009. To further clarify, “annual” based on grouping of pull done once a year as the first Vitrue 100 was done December 2008 and we wanted to measure year over year. The result is a ranked list of the brands which are most talked about on the social web.
Some powerhouse technology brands were omitted from the list as they provide the backbone of many social networks. While Google, Facebook and others are top brands, The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.
mardi 12 janvier 2010
the power of the web: Who's the new star? YOU YOU and YOU! #think #myspace
When Time named 'you' person of the year a couple of years ago, little did they know that this was going to keep going. Microsoft featuring people who changed windows, htc featuring 'you' as the reason for their phone. Brands have come down to earth, to our level, or in fact we're all the new kings: you, him and me are the new stars.
A very fundamental change our world, spurred by whom? I would argue that it's a direct applicaiton of the web on the real world. We're now officially in command. And to start 2010, this gets better. It's not just brands it's stars that now adore each of us. See this new campaign by Myspace where we all get featured and adored by worldfamous artists. And try it for yourself on the link below the video.lundi 11 janvier 2010
want thrills? Extreme 'driving'...
how far do we go for thrills now? Or is it frills? I'm not so sure. Here is a guy I am not sure I'd like to cross on the road...
vendredi 8 janvier 2010
Is HP racist? Not anymore, see the power of the web II . #think
After the H&M example here is yet more evidence of the power of the web. HP invented a face recognition software allowing its computer cameras to follow your face.
Well that's if you were white, and not black.
One man discovered it and fast posted this video on youtube, finding millions of viewers.
It admitted it was wrong. And told people what they were going to do about it. See the response here.
http://www.thenextbench.com/t5/Voodoo-Blog/Customer-Feedback-is-Important-to-Us/ba-p/51351 (press release) Proof that grown up marketing today on the web, is treating people just like that: as grown ups.
jeudi 7 janvier 2010
the power of the web, how h&m got pinched!
if you ever needed an extra proof of the power of the web, see here how H&M got pinched for destroying unsold clothes in the middle of winter. Litlle did they know that someone will find the bag, and publish it on the web, creating furor. They've now promised to never do it again...pinched... but in the meantime managed to become part of the hot trending topics on twitter.
or the video on this link: http://www.wpix.com/videobeta/watch/?watch=d5db7af1-ba41-4be0-a258-a92779bf5f0f&src=front
and the NYT article: http://www.nytimes.com/2010/01/07/nyregion/07clothes.html?partner=rss&emc=rss
lundi 4 janvier 2010
the top 10 best brand responses to recession
JWT's AnxietyIndex Hall of Fame: Top 10 brand responses to recession.
After almost a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high.
9. Caixa Econômica Federal
8. Woolworths
7. Financial Times
6. Portuguese Red Cross
5. JetBlue
4. Cash for Clunkers
3. The Economic Times
2. Levi’s
1. Hyundai Motor America You can download the whole report from the Trends and Research section here: http://02a6614.netsolhost.com/jwtiblog/?p=653
where do you get your ideas? #think
Just to start the year with inspiration, this is a part of a article by writer Neil Gaiman. On the eternal question: where do you get your ideas?
My daughter Holly, who is seven years of age, persuaded me to come in to give a talk to her class. Her teacher was really enthusiastic ('The children have all been making their own books recently, so perhaps you could come along and tell them about being a professional writer. And lots of little stories. They like the stories.') and in I came. They sat on the floor, I had a chair, fifty seven-year-old-eyes gazed up at me. 'When I was your age, people told me not to make things up,' I told them. 'These days, they give me money for it.' For twenty minutes I talked, then they asked questions. And eventually one of them asked it. 'Where do you get your ideas?' And I realized I owed them an answer. They weren't old enough to know any better. And it's a perfectly reasonable question, if you aren't asked it weekly. This is what I told them: You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we're doing it. You get ideas when you ask yourself simple questions. The most important of the questions is just, What if...? (What if you woke up with wings? What if your sister turned into a mouse? What if you all found out that your teacher was planning to eat one of you at the end of term - but you didn't know who?) Another important question is, If only... (If only real life was like it is in Hollywood musicals. If only I could shrink myself small as a button. If only a ghost would do my homework.) And then there are the others: I wonder... ('I wonder what she does when she's alone...') and If This Goes On... ('If this goes on telephones are going to start talking to each other, and cut out the middleman...') and Wouldn't it be interesting if... ('Wouldn't it be interesting if the world used to be ruled by cats?')... Those questions, and others like them, and the questions they, in their turn, pose ('Well, if cats used to rule the world, why don't they any more? And how do they feel about that?') are one of the places ideas come from. An idea doesn't have to be a plot notion, just a place to begin creating. Plots often generate themselves when one begins to ask oneself questions about whatever the starting point is. Sometimes an idea is a person ('There's a boy who wants to know about magic'). Sometimes it's a place ('There's a castle at the end of time, which is the only place there is...'). Sometimes it's an image ('A woman, sifting in a dark room filled with empty faces.') Often ideas come from two things coming together that haven't come together before. ('If a person bitten by a werewolf turns into a wolf what would happen if a goldfish was bitten by a werewolf? What would happen if a chair was bitten by a werewolf?') All fiction is a process of imagining: whatever you write, in whatever genre or medium, your task is to make things up convincingly and interestingly and new. And when you've an idea - which is, after all, merely something to hold on to as you begin - what then? Well, then you write. You put one word after another until it's finished - whatever it is. Sometimes it won't work, or not in the way you first imagined. Sometimes it doesn't work at all. Sometimes you throw it out and start again. I remember, some years ago, coming up with a perfect idea for a Sandman story. It was about a succubus who gave writers and artists and songwriters ideas in exchange for some of their lives. I called it Sex and Violets. It seemed a straightforward story, and it was only when I came to write it I discovered it was like trying to hold fine sand: every time I thought I'd got hold of it, it would trickle through my fingers and vanish. I wrote at the time: I've started this story twice, now, and got about half-way through it each time, only to watch it die on the screen. Sandman is, occasionally, a horror comic. But nothing I've written for it has ever gotten under my skin like this story I'm now going to have to wind up abandoning (with the deadline already a thing of the past). Probably because it cuts so close to home. It's the ideas - and the ability to put them down on paper, and turn them into stories - that make me a writer. That mean I don't have to get up early in the morning and sit on a train with people I don't know, going to a job I despise. My idea of hell is a blank sheet of paper. Or a blank screen. And me, staring at it, unable to think of a single thing worth saying, a single character that people could believe in, a single story that hasn't been told before. Staring at a blank sheet of paper. Forever. I wrote my way out of it, though. I got desperate (that's another flip and true answer I give to the where-do-you-get-your-ideas question. 'Desperation.' It's up there with 'Boredom' and 'Deadlines'. All these answers are true to a point.) and took my own terror, and the core idea, and crafted a story called Calliope, which explains, I think pretty definitively, where writers get their ideas from. It's in a book called DREAM COUNTRY. You can read it if you like. And, somewhere in the writing of that story, I stopped being scared of the ideas going away. Where do I get my ideas from? I make them up. Out of my head. the link to the full article: http://www.neilgaiman.com/p/Cool_Stuff/Essays/Essays_By_Neil/Where_do_you_get_your_ideas%3F
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