if you ever needed an extra proof of the power of the web, see here how H&M got pinched for destroying unsold clothes in the middle of winter. Litlle did they know that someone will find the bag, and publish it on the web, creating furor. They've now promised to never do it again...pinched... but in the meantime managed to become part of the hot trending topics on twitter.
or the video on this link: http://www.wpix.com/videobeta/watch/?watch=d5db7af1-ba41-4be0-a258-a92779bf5f0f&src=front
and the NYT article: http://www.nytimes.com/2010/01/07/nyregion/07clothes.html?partner=rss&emc=rss
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