Is HP racist? Not anymore, see the power of the web II . #think

After the H&M example here is yet more evidence of the power of the web. HP invented a face recognition software allowing its computer cameras to follow your face.
Well that's if you were white, and not black.
One man discovered it and fast posted this video on youtube, finding millions of viewers.

HP saw this and rather than just pretending it wasn't right; or hiding hoping for the noise to calm down did something very bold.
It admitted it was wrong. And told people what they were going to do about it.

See the response here.
http://www.thenextbench.com/t5/Voodoo-Blog/Customer-Feedback-is-Important-to-Us/ba-p/51351 (press release)

Proof that grown up marketing today on the web, is treating people just like that: as grown ups.

Posted via email from #think: Freddie's posterous