The more you tweet the bigger the discount. New Uniqlo campaign

I must say this is one brand that gets social media right, and has done so for a while. For their new season, they are showing the world how Twitter ca nbe a great promotional tool. The idea is simple: the more you tweet about them the bigger the dicount.

http://www.uniqlo.com/uk/luckycounter/index.html

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Adweek's 2009 Global Agency of the Year

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