BOOM it says, and yes we like it! Oh I hear them say: where are the sports values, the team spirit, the go further. All replaced by pure entertainment. But that’s exectly why I like it: we’re in here us punters, its about how we feel watching, or even living sports. And its all the digital world has entieced us to live: totally emotionnaly. So I’m pressing the like button. BOOM!
And what have these rap players with their gold chains got to do with sports you might say? And who are you to judge street culture it might reply. BOOM!
Seems to me this is reconciliating a brand that’s managed to stretch itself well beyond its core, which is quite an achievement.
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And what have these rap players with their gold chains got to do with sports you might say? And who are you to judge street culture it might reply. BOOM!
Seems to me this is reconciliating a brand that’s managed to stretch itself well beyond its core, which is quite an achievement.
This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
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