Beautifully told story, almost made me love golf. See storytelling at work in this video

Before you watch it’s for Drambuie. And about golf. So in principle I would not have watched this film. But it’s beautifully told, well made, and made me listen to a golf story for a few minutes. More than I normallywould bear. In fact it’s just a plain human strory well told. The product? It’s there without being there. And I do not know why but tonight, I’m going to have a drambuie (if I can find one), to thank them.

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