the top 10 Viral Ads of 2010, see the people's choice #jwtfr #usguys

	Campaign	Industry	Agency	2010 Views*	Release Date	Watch the Spot
1	Old Spice - Responses	Health & Beauty	Wieden & Kennedy	68,299,955	7/12/10
2	Old Spice - Odor Blocker	Health & Beauty	Wieden & Kennedy	41,633,251	3/31/10
3	Doritos - Crash The Super Bowl 2010	Packaged Food	Goodby Silverstein & Partners	36,544,211	1/5/10
4	Old Spice - The Man Your Man Could Smell Like	Health & Beauty	Wieden & Kennedy	36,357,426	2/4/10
5	Nike - Write the Future	Apparel & Accessories	Wieden & Kennedy	35,219,072	5/15/10
6	DC Shoes - Gymkhana Three	Apparel & Accessories	In-house	22,684,962	8/24/10
7	Old Spice - The Return of The Man Your Man Could Smell Like	Health & Beauty	Wieden & Kennedy	22,437,071	6/29/10
8	Pepsi - Oh Africa	Non-Alcoholic Beverages	N/A	20,239,289	2/27/10
9	Gillette - Perfect Length	Health & Beauty	Jack Morton	18,505,753	6/19/10
10	E-Trade - Super Bowl 2010	Financial Services	Grey	18,425,875	2/1/10

via adage.com

so much talk about 'viral' well, discover the top 10 of this year. A few comments. First the presence of Old SPice which is undoutebly this yea'rs winner, with 4 ads in the top 4. But more importantly, the 1st is the response to everyone's twitter feed, so social media tops the charts.
Second comment, none of these is a cheaply made handycam thingy. Going viral is above all a good idea superbly done. And going viral is all of the above supported by a more than decent media budget.
So skill, execution, with social media built in is what I believe we need to remember, and build on!

Posted via email from #think: Freddie's posterous