It’s their défilé today in Paris, so in advance of those pictures, enjoy this great little film; courtesy @annedoizy
mercredi 26 janvier 2011
He does it again! The incredible Keenan with David Guetta
Who is this kid who in one day can get over 2mln views, or in fact the kid who last night after a few hours got 500k views, to be at 2mln as I woke up? Well still Keenan, if you’ve read my blog, you’ve kept up with how he has become a real phenomenon, scoring more views than original videos, and now the agent of world stars.
First 50 cents who launched his new album with him, then Andy Grammer, and now David Guetta. See his video below, interestingly David Guetta is showing how a youtube satr can become a salesman, he leans back and shows us the name of the song to encourage us to buy it, soon to come I’m sure a tag to go direct to itunes to do exactly that. Is this great or appalling, a little of both I’m sure, How will he keep it going is interesting to see. 50 cent:
Grammer:
First 50 cents who launched his new album with him, then Andy Grammer, and now David Guetta. See his video below, interestingly David Guetta is showing how a youtube satr can become a salesman, he leans back and shows us the name of the song to encourage us to buy it, soon to come I’m sure a tag to go direct to itunes to do exactly that. Is this great or appalling, a little of both I’m sure, How will he keep it going is interesting to see. 50 cent:
Grammer:
The ridicule of youtube ads
Ok I run an agency, but it seems to me that a lot of our digital media is taking the mickey out of us. I think I will keep a collection of these. Mind you you will say that it’s the same in the press, but still one of the joys of digital is that it can help be so much more reactive. So here is a call to media owners: can you build a software that ensures ads are placed in the right environment, or at least avoids doing things like this:
Unless wha tthey are truying to achieve in these two cases is to ridicule this young man who is only a youtube star... Selling eyewerar:
Or offering lone people to meet the loved one:
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Unless wha tthey are truying to achieve in these two cases is to ridicule this young man who is only a youtube star... Selling eyewerar:
Or offering lone people to meet the loved one:
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mardi 25 janvier 2011
vendredi 21 janvier 2011
Geeks go wild and pilot a car through mobile phone.
When a couple of Chinese geeks decide to take control of a car through their phone, they make it happen. A little like James Bond did with a BMW 7 series, but now in the streets. Here is how they did it.
My top ever new media campaigns. What's yours?
Here is my top ever new media campaign. All proved effective, but more importantly they changed the rules, got people to love the brands that are effective. I need another 3 to get to a top 10, what would you like to see featured here? Click on the campaigns ranked below to discover it, courtesy rankmill.com
<p><iframe width="310" height="420" marginheight="0" marginwidth="0" frameborder="0" src="http://preprod.rankmill.com/new/fr/widget/miniwidgetInIframe?tid=20088&user=564216431&account=2"></iframe></p>
<p><iframe width="310" height="420" marginheight="0" marginwidth="0" frameborder="0" src="http://preprod.rankmill.com/new/fr/widget/miniwidgetInIframe?tid=20088&user=564216431&account=2"></iframe></p>
My top ever new media campaigns. What's yours?
Here is my top ever new media campaign. All proved effective, but more importantly they changed the rules, got people to love the brands that are effective. I need anither 3 to get to a top 10, what would you like to see featured here?
<script type="text/javascript" src="http://preprod.rankmill.com/new/fr/widget/widget_js?tid=20088&user=564216431&account=2" ></script> Or the link to the site:
http://preprod.rankmill.com/new/fr/top/564216431_2_20088_TOP_new-media-campaigns.html
<script type="text/javascript" src="http://preprod.rankmill.com/new/fr/widget/widget_js?tid=20088&user=564216431&account=2" ></script> Or the link to the site:
http://preprod.rankmill.com/new/fr/top/564216431_2_20088_TOP_new-media-campaigns.html
Was this the best ever viral campaign?
How can you forget this, the first ever real viral campaign, it’s ober 10 years old now, but still I think it is the best we’ve seen. A manufacturer bold enough to throw its marketing burdget into producing great content. SO good in fact Cannes had to create its own special category... I’ll be reviewing was are in my mind the best ever campaigns, soon here, interested in your views! But in any case, these films are well worth seeing again! Here for you:
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jeudi 20 janvier 2011
Ultimate proof that Sir Richard Branson stole your life. Now with video!
I’m not totally sure I get what this is selling me, but... I cannot resist featuring it here. Did Richard Branson steal your life? Did he steal my life? Well of course not, I get the same everyday in Paris. A big hello the photographer Russel James and his beautiful crew with whom I spent a magical week shooting underwater. Come to think of it, isn’t it time to become a photographer afterall? Thanks to @roxybrown and Felicie who shared this video with me. For some reason they thought it might interest me. Now sorry but I have to go back to my busy schedule, Ali,Erin, ladies! <iframe src="http://player.vimeo.com/video/17846099?autoplay=1" width="400" height="228" frameborder="0"></iframe><p><a href="http://vimeo.com/17846099">Good Morning Sir Richard Branson</a> from <a href="http://vimeo.com/user5231361">Manuel Schwingel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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Ultimate proof that Sir Richard Branson stole your life
I’m not totally sure I get what this is selling me, but... I cannot resist featuring it here. Did Richard Branson steal your life? Did he steal my life? Well of course not, I get the same everyday in Paris. A big hello the photographer Russel James and his beautiful crew with whom I spent a magical week shooting underwater. Come to think of it, isn’t it time to become a photographer afterall? Thanks to @roxybrown and Felicie who shared this video with me. For some reason they thought it might interest me. Now sorry but I have to go back to my busy schedule, Ali,Erin, ladies! <iframe src="http://player.vimeo.com/video/17846099" width="400" height="228" frameborder="0"></iframe><p><a href="http://vimeo.com/17846099">Good Morning Sir Richard Branson</a> from <a href="http://vimeo.com/user5231361">Manuel Schwingel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
mercredi 19 janvier 2011
Incredible digital display from adidas
Courtesy @clachaf the video speaks for itself, but proof that instore can be magical!
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jeudi 13 janvier 2011
A découvrir d'urgence en exclusivité de Detroit, la beauté automobile de l'année, allez de la décénnie!
Pour les amoureux de la voiture, et pour ceux qui ne supportent pas la laideur sur nos routes, voici de quoi vous donner la chair de poule.
Voici la plus belle voiture de l’année, celle qui va nous tenir en haleine jusqu’en Mars, et celle qui va faire de notre été un pur bonheur. Bon je ne vais pas vous en dire plus, mais découvrez cet objet à couper le souffle. A noter en fan de cabriolet le retour du ‘soft top’- et la prouesse des ailerons, les puristes vont apprécier.
Deux videos: la première vous fait découvrir la voiture par celui qui l’a créée Adrian Vann Hooydonk en avant première depuis Detroit, la deuxième vous laisse découvrir plein de détails séducteurs, comme la caméra de recul arrière qui donne l’impression que ‘Q’ vous a donné l’exemplaire de James Bond, je vous laisse découvrir! !
Maintenant, une présentation plus complète ici, ne ratez pas le soft top avec les ailerons (love!) qui se pilote par télécommande, l’écran qui fait pâlir mon home cinema, la projection 3D, google inside, et la camera de recul (1’40”)
Oui je sais dirons certains, en travaillant pour BMW je suis légèrement partie prenante. Ce n’est pas faux, mais on ne m’a rien demandé de dire, et soyons franc la beauté de cette voiture est simplement sans appel! Test drive anyone?!
Voici la plus belle voiture de l’année, celle qui va nous tenir en haleine jusqu’en Mars, et celle qui va faire de notre été un pur bonheur. Bon je ne vais pas vous en dire plus, mais découvrez cet objet à couper le souffle. A noter en fan de cabriolet le retour du ‘soft top’- et la prouesse des ailerons, les puristes vont apprécier.
Deux videos: la première vous fait découvrir la voiture par celui qui l’a créée Adrian Vann Hooydonk en avant première depuis Detroit, la deuxième vous laisse découvrir plein de détails séducteurs, comme la caméra de recul arrière qui donne l’impression que ‘Q’ vous a donné l’exemplaire de James Bond, je vous laisse découvrir! !
Maintenant, une présentation plus complète ici, ne ratez pas le soft top avec les ailerons (love!) qui se pilote par télécommande, l’écran qui fait pâlir mon home cinema, la projection 3D, google inside, et la camera de recul (1’40”)
Oui je sais dirons certains, en travaillant pour BMW je suis légèrement partie prenante. Ce n’est pas faux, mais on ne m’a rien demandé de dire, et soyons franc la beauté de cette voiture est simplement sans appel! Test drive anyone?!
I simply looove this!! Wallpaper transforms a magazine into afilm.
Thank you Influencia, I just love this video, chapeau bas Dentsu! <iframe src="http://player.vimeo.com/video/17848331" width="400" height="225" frameborder="0"></iframe><p><a href="http://vimeo.com/17848331">Wallpaper magazine</a> from <a href="http://vimeo.com/dentsulondon">Dentsu London</a> on Vimeo.</p> And more on the technique here:
And do your own:
end
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And do your own:
end
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mercredi 12 janvier 2011
Lovely film: discover the Sartorialist
lundi 10 janvier 2011
The why behind the Starbuck fury. The questions not asked...
How much does a logo failure cost? Well according to Gap, over $250 million in one day. 
That’s how well the market reacted to the trauma caused by the logo change. Well... Considering it was crowdsourced that’s pretty expensive... But only a few months later Starbucks goes the same way. Releasing a new logo that doesn’t just have the marketing people talking, its crowding their Facebook page. Inundated by comments like:
Starbucks. Leave the logo alone the new one is pants, why on earth would you want to change this iconic symbol
Starbucks Starsucks.
Keep the original logo. I hate the new design. And as for removing your name--you're insane!!! Starbucks is not Starbucks to me without the name.
That’s how well the market reacted to the trauma caused by the logo change. Well... Considering it was crowdsourced that’s pretty expensive... But only a few months later Starbucks goes the same way. Releasing a new logo that doesn’t just have the marketing people talking, its crowding their Facebook page. Inundated by comments like:Starbucks. Leave the logo alone the new one is pants, why on earth would you want to change this iconic symbol
Starbucks Starsucks.
Keep the original logo. I hate the new design. And as for removing your name--you're insane!!! Starbucks is not Starbucks to me without the name.
I have not found any positive mention... This wave of fury (and a post by @PaulBiedermann- link below) inspired me to ask myself a few questions:
Why change?
Was Starbucks ready?
Does it matter, why the fury?
Question 1: First of all, why change.
I’m not in the marketing shoes of Starbucks, people that I have a lot of respect for. But if I back paddle from the result this is what I could get from the brief:
The desire to go where Nike and Apple have gone. Two great brands which together with McDonalds have managed to get their branding down to a symbol.
Why is that good? Because if you want to make something else than you core it works, because when you go to markets with different alphabets (think China...) it works
Because it makes you instantly recognisable, and when marketing can often be about getting recognition fast (in the street for ex), that helps So wanting to join the brands like Apple, and Nike to be allowed to do something else than coffee, in China potentially, and getting marketing shortcuts. A fine brief until we get to question 2. Question2: Was Starbucks ready?
Well, judging by the results, probably not. Why? Well I’m not a logo expert, but the swoosh like the Apple became the symbols of Nike and Apple before they got there. The ywere not just in the logo, but were built as the brand’s signatures before they became the signature. They were put to the front before becoming the logo.
In fact they worked as ‘headlines’ before becoming the endline.
So when the transition happened, it all seemed so natural. The people was ‘oh yes of course’. In fact one could argue that these brands new logos made people’s lives easier, simpler. ‘you know the swoosh/apple, well that’s us’ Well that’s not exactly the case for Starbucks. ‘you don’t know the mermaid, well that’s us’. This doesn’t exactly work in the same way... In fact searching the web, I found this:
So yes looking back the logo might have been a mermaid, but did poeple remember, did the young crowd even remember it, even live through that change? Because yes, the green thing in the middle of the logo was a mermaid. And we never really looked at it that hard.
It’s always a difficult thing to hear because we marketers spend so much time looking at our brand, but people don’t care as much. The mermaid was here, but change the round, take the black out and the Starbucks name, and we don’t know what we’re looking at... So it seems to me that if the intention was good, the people were not ready, the logo isn’t ready for such a change. They might be eventually, but not quite yet. And in fact contrary to Nike and Apple, the change is not give people a service, making things simpler, it’s doing the reverse (today), it’s making their life more difficult having to work out what this is and taking immediate recognition away.
Does it matter you would say, well for a brand that has made enormous inroads in social media, sadly it is... Question 3? Why it matters.
While some might think that Starbucks owns the name, the logo and the company, you might say it’s their problem, and it’s not anymore. Because a brand doesn’t exist on a balance sheet. It is there because it exists in its customer’s minds. And for a company with 20 million fans on facebook, think of a brand with 20 million shareholders. So while change can ruffle some feathers, it always tends to, it normally also has fans, which I have found no evidence of here. So a brand that does that tends to show its fans that it hasn’t really understood them. And that’s more complicated.
People are saying ‘don’t do this to MY logo’. Starbucks is lucky that people care about them, I hope and trust that they’ll find a smart way around this. Because I’m sure they might be able to get there one day, but not that fast.
post by @PaulBiedermann http://bit.ly/av8AI9
Why change?
Was Starbucks ready?
Does it matter, why the fury?
Question 1: First of all, why change.
I’m not in the marketing shoes of Starbucks, people that I have a lot of respect for. But if I back paddle from the result this is what I could get from the brief:
The desire to go where Nike and Apple have gone. Two great brands which together with McDonalds have managed to get their branding down to a symbol.
Why is that good? Because if you want to make something else than you core it works, because when you go to markets with different alphabets (think China...) it works
Because it makes you instantly recognisable, and when marketing can often be about getting recognition fast (in the street for ex), that helps So wanting to join the brands like Apple, and Nike to be allowed to do something else than coffee, in China potentially, and getting marketing shortcuts. A fine brief until we get to question 2. Question2: Was Starbucks ready?
Well, judging by the results, probably not. Why? Well I’m not a logo expert, but the swoosh like the Apple became the symbols of Nike and Apple before they got there. The ywere not just in the logo, but were built as the brand’s signatures before they became the signature. They were put to the front before becoming the logo.
In fact they worked as ‘headlines’ before becoming the endline.
So when the transition happened, it all seemed so natural. The people was ‘oh yes of course’. In fact one could argue that these brands new logos made people’s lives easier, simpler. ‘you know the swoosh/apple, well that’s us’ Well that’s not exactly the case for Starbucks. ‘you don’t know the mermaid, well that’s us’. This doesn’t exactly work in the same way... In fact searching the web, I found this:
So yes looking back the logo might have been a mermaid, but did poeple remember, did the young crowd even remember it, even live through that change? Because yes, the green thing in the middle of the logo was a mermaid. And we never really looked at it that hard.It’s always a difficult thing to hear because we marketers spend so much time looking at our brand, but people don’t care as much. The mermaid was here, but change the round, take the black out and the Starbucks name, and we don’t know what we’re looking at... So it seems to me that if the intention was good, the people were not ready, the logo isn’t ready for such a change. They might be eventually, but not quite yet. And in fact contrary to Nike and Apple, the change is not give people a service, making things simpler, it’s doing the reverse (today), it’s making their life more difficult having to work out what this is and taking immediate recognition away.
Does it matter you would say, well for a brand that has made enormous inroads in social media, sadly it is... Question 3? Why it matters.
While some might think that Starbucks owns the name, the logo and the company, you might say it’s their problem, and it’s not anymore. Because a brand doesn’t exist on a balance sheet. It is there because it exists in its customer’s minds. And for a company with 20 million fans on facebook, think of a brand with 20 million shareholders. So while change can ruffle some feathers, it always tends to, it normally also has fans, which I have found no evidence of here. So a brand that does that tends to show its fans that it hasn’t really understood them. And that’s more complicated.
People are saying ‘don’t do this to MY logo’. Starbucks is lucky that people care about them, I hope and trust that they’ll find a smart way around this. Because I’m sure they might be able to get there one day, but not that fast.
post by @PaulBiedermann http://bit.ly/av8AI9
vendredi 7 janvier 2011
Oh I need one of those! how kinect will change your Jedi life
Microsoft announced yesterday it had sold 8 million Kinect since launch, hardly surprising: for those of you who have tried it it really is amazing. I’ve never had so much fun playing with my kids on a console, never knowing in fact who is the real kid. SO in the last month, I’ve crossed river, adopted young tigers, become great at cascading cars, but more and better is on its way. Now I give you two more reasons to run and get one: Fist this . Added to the amasement of playing on a huge screen, I need it the moment it comes out. Make me a Jedi:
And now, not the porn versions you might have seen, but one which is directly out of minority report, only ...real...
mardi 4 janvier 2011
Le ministère Belge a tenté de supprimer cette video que j'ai retrouvé pour vous. Non ce n'est pas un spoof
J’adore cette video incroyable, c’est la vraie ministre de la culture Belge, voici la video qui avait été retirée de you tube ce matin, mais c’est sans compter les petits malins qui nous la retrouvent... Incroyable mais pas un spoof
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Trend reports, an overview of what's on offer for 2011
Two videos and one bible to accompany you for 2011 all worth the little time they will take you to watch and read to make this year inspiring. Soon to come, my personnal favorites, and learnings for the year ahead. And the must read: the 100 things to watch:
<div style="width:425px" id="__ss_6306251"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251" title="JWT: 100 Things to Watch in 2011">JWT: 100 Things to Watch in 2011</a></strong>
<div style="width:425px" id="__ss_6306251"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251" title="JWT: 100 Things to Watch in 2011">JWT: 100 Things to Watch in 2011</a></strong>
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