This week has seen an unusual new icon appear.
A fake blonded airsteward. Made overnight into a star when after receiving a head bash from a rude client’s bag, decided to bail out, having first insulted the man over the microphone, grabbed a beer and jumped out of the plane but on the emergency slide... What could appear at first to be a crazy steward you wouldn’t want to see in your plane has made it into the new web star, symbol of exploitation, bad employee management, and finally a new frontier in clients overstepping the line. Proof? Well here is his new fan page, today close to 180 000 fans (yesterday only 80K), more than many corporations would dream of getting over a long time period... http://www.facebook.com/pages/Steven-Slater/145469768806134?v=wall
And you tube is rallying as well with news coverage songs and opinions, Google shows 441000 offering to the words ‘Steven Slater Jet Blue’. The lesson? Well it seems to me that while everyone has focussed in on corporate responsibility being recycling bins, and switching the lights of, most have totally forgotten that it includes a large social component: the people working there. Whether you’re an employee or a client. And I’m not talking about not employing kids in Malaysia or China, but the feeling that corporations are loosing their social responsibility to the human element that composes it. This is not about trade unions behaviour which too often brings a lazy feel. It shows a more profound need for respect and care. Jetblue today is making fun of it, but watch the web space for more to come... http://blog.hellojetblue.com/blog/index.php/2010/08/11/sometimes-the-weird-ne... The news
The star:
And the ballads:
Adweek’s 2009 Global Agency of the Year This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
A fake blonded airsteward. Made overnight into a star when after receiving a head bash from a rude client’s bag, decided to bail out, having first insulted the man over the microphone, grabbed a beer and jumped out of the plane but on the emergency slide... What could appear at first to be a crazy steward you wouldn’t want to see in your plane has made it into the new web star, symbol of exploitation, bad employee management, and finally a new frontier in clients overstepping the line. Proof? Well here is his new fan page, today close to 180 000 fans (yesterday only 80K), more than many corporations would dream of getting over a long time period... http://www.facebook.com/pages/Steven-Slater/145469768806134?v=wall
And you tube is rallying as well with news coverage songs and opinions, Google shows 441000 offering to the words ‘Steven Slater Jet Blue’. The lesson? Well it seems to me that while everyone has focussed in on corporate responsibility being recycling bins, and switching the lights of, most have totally forgotten that it includes a large social component: the people working there. Whether you’re an employee or a client. And I’m not talking about not employing kids in Malaysia or China, but the feeling that corporations are loosing their social responsibility to the human element that composes it. This is not about trade unions behaviour which too often brings a lazy feel. It shows a more profound need for respect and care. Jetblue today is making fun of it, but watch the web space for more to come... http://blog.hellojetblue.com/blog/index.php/2010/08/11/sometimes-the-weird-ne... The news
The star:
And the ballads:
Adweek’s 2009 Global Agency of the Year This transmission is intended solely for the person or organization to whom it is addressed and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender.
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