The first ever country wide game. Great campaign, in video

Is it that holiday feeling that won’t go away, or the absolute urge to leave the depression of recession for a more fun few years bringing consumers back in shops, and stopping you wonder how much you lost  (or should have) with Mr Madoff. Well here is the new Cadbury campaign urging everyone to come in and join a countrywide game before the Olympics.. Just choose your camp and earn points to see it win. Will you be dots or stripes? The stroy does not tell if people will be able to switch sides towards the end...

The spot:

The game explained here in true  cheesee form

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