This week we focus the best of on social media with a tour of the best catches we've made this week:
Starting with a little fun, or a little freakyness, here is the first little girl called 'like'… http://www.cnn.com/2011/TECH/social.media/05/16/baby.like.name.mashable/index.html
Well, social media is all good, but what are you trying to achieve there? Here is a view on five key metrics worth looking at: http://socialtimes.com/5-metrics-effective-facebook-wall-posts_b58490
Based on that, a point of view by Brian Sollis on a review he has done, giving a very interesting point of view: only one in 16 brands give you a reason to 'like' them (do you): http://www.briansolis.com/2011/05/please-like-us-on-facebook/
So while we're there, here are some of the common mistakes people make, what to avoid on Facebook: http://www.allfacebook.com/7-biggest-fan-page-marketing-mistakes-2011-05
For a little inspiration, a look from the very start at what a blogger sees as the 10 best online campaigns; some will surprise you: http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/
And to finish: a view from mashable about how high end needs to deal with Facebook. High end often meaning strong brands, it's worth a tour here: http://mashable.com/2011/05/16/fashion-brands-facebook/
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